Ishbia,В whose firmВ is smaller than Quicken but growing faster, acknowledges that hisВ employees did passВ out flyers, but says he didn'tВ order the operationВ and wasВ unaware it was happening. 'Someone was having their team members litter a bunch of crap,' Farner said. The flyers presented mortgage rates that didn't account for the independent brokers' compensation, he said.

More importantly,В Farner saidВ the Shore workers hawked disingenuous claims.

вЂњShore Mortgage employees were down here, putting out flyers and littering throughout the city, which we work pretty hard to make look great,' Quicken Loans CEO Jay Farner said in an interview at the firm's headquarters at One Campus Martius. The incident and surveillance imagesВ wereВ first reported nationally by housingВ news website HousingWire. Matching the surveillance footageВ with profiles on theВ networking website LinkedIn, Quicken foundВ thatВ the people distributing the flyers worked forВ United Shore,В a firm whose business dependsВ on independent mortgage brokersВ rather than in-houseВ loan officers. The flyers alsoВ mocked Quicken'sВ company culture practices, known asВ 'Isms' that were startedВ by companyВ founder Dan Gilbert,В sayingВ the newest 'Ism' should be 'Treat strangers (mortgage brokers) better than our mortgage bankers!' Quicken said this week it stands by the accuracy of the data used to rank the companyВ at the top. United Shore CEO Mat Ishbia, who acknowledges that his workers passed out the flyers that heВ insistsВ are accurate,В even questions QuickenвЂ™s assertion that it is the nationвЂ™s No.

The flyers, some taped toВ Quicken employees'В personal vehicles, claimed that Quicken offersВ lower consumer mortgage rates and higher pay potential to outside mortgage brokers than it does forВ its own in-house loan officers, which Quicken calls mortgage bankers. Tensions between Quicken andВ Pontiac-basedВ United Shore Financial ServicesВ reached a fever point this summer after three United Shore employees were caught on surveillance video papering the blocks around Quicken's downtown Detroit headquarters with derisive flyers aimed at Quicken's loan officers. A feud has erupted between metro Detroit's two mortgage industry giants involving allegations of a smear campaign mockingВ Quicken Loans' business practices.

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